Launch and Leverage: Marketing Strategies for Independent Authors

Learn how to launch and leverage your self-published book with clear, repeatable marketing strategies designed for independent authors. Led by Lucie Dickenson of Love Always, Lucie—an award-winning author and self-publishing coach—this course helps you go from “my book is live” to a steady pipeline of attention, signings, and sales. You’ll build a practical marketing plan, craft messaging that connects with readers, and set up a lightweight system to track what’s working. By the end, you’ll know exactly where to show up, how to use promotions without burning out, and how to turn events, partnerships, and online content into long-term momentum.